As someone who has spent his life building and promoting brands, including the largest tequila brands in the world, I’ve seen my fair share of products come and go. Some with flash, most with formula, and few with true fire. But occasionally, a brand comes along that doesn’t just enter the market—it makes the market look in the mirror and ask, “Are you even awake?” That brand is BIATCH Tequila.
Now before anyone clutches their pearls, let’s talk about the elephant in the room: the name. BIATCH. It’s fierce. It’s audacious. It’s unforgettable. And that’s exactly the point. In a category saturated with tired legacy labels and interchangeable bottles, BIATCH Tequila delivers a middle finger to convention—with elegance, integrity, and an unapologetic purpose.
Founded by visionary entrepreneur “Aunt Sue” Hrib, this 100% woman-owned lifestyle brand is more than just a disruptor in the tequila world—it’s a movement. A movement of female empowerment, exceptional taste and entrepreneurial grit that I, personally, deeply respect.
From the very first sip to the last drop in the bottle, BIATCH Tequila is the embodiment of bold femininity, business acumen, and boundary-breaking spirit. It’s crafted in El Arenal, Jalisco—right at tequila’s ancestral heartland—using 100% Blue Weber Agave. The product is sustainably grown, harvested, distilled, and bottled with precision and pride. Even better? The distillery is owned by a family and run by the women of that family. Its generational tradition handed down through empowered hands.
That kind of authentic sourcing alone is impressive—but Hrib wasn’t interested in just making a good tequila. She wanted to make a great one that women (and men) could rally around as a symbol. A symbol of confidence, taste, and yes, rebellion.
What caught my attention immediately—besides the unapologetically in-your-face branding—was the level of detail and care in the actual product line. BIATCH Rosa Blanco Premium offers a peach-honey sweetness of cooked agave and is rested in Napa and Sonoma red wine barrels. The result? A light pink hue that makes for an elegant sipping experience, no chaser necessary. BIATCH Reposado Premium is aged nine months in American Oak bourbon barrels, producing balanced notes of cocoa, caramel, and dried fruit. This isn’t just tequila—it’s an experience.
And the best part? They’re just getting started. In just seven months, BIATCH Tequila sold over 100,000 bottles in 10 Months has placement in 825 retail locations, and boasts distribution in 11 states, with online availability in 43. That’s not hype. That’s execution. That’s hustle.
But let’s be real here: branding matters. And BIATCH delivers a masterclass. These aren’t bottles—they’re collectible, chromed fashion statements. With caps that look like jeweled perfume tops and sleek designs that echo the luxury accessories women already love, BIATCH bottles are as much a part of the night as your Louboutins or your favorite clutch.
It’s tequila as a lifestyle. And as someone who lived and breathed brand storytelling, I tip my hat to that level of market understanding.
Even the bottle lips make a statement. Hrib is reclaiming the word “biatch,” using the brand to redefine it as fierce and unapologetic. It’s not profanity—it’s pride. And it’s empowering a new narrative: that women can lead with confidence, own their worth, and take up space—whether they’re closing deals or pouring drinks.
And true to its mission, BIATCH puts its money where its mouth is. A portion of every bottle sold goes directly to supporting programs for female entrepreneurs. The goal? To help create 50 female millionaires. That’s not just a tagline—it’s a business model rooted in real impact.
As a New Yorker and brand strategist who has built campaigns for Fortune 500s and niche innovators alike, I’ll say this without hesitation: BIATCH Tequila is one of the smartest, boldest, and most socially relevant spirits brands I’ve seen in years.
We live in a time when consumers crave connection. They want purpose behind their purchase. BIATCH delivers on all fronts: taste, design, empowerment, and identity. It’s not just a brand—it’s a community. And if there’s one thing we know in New York, it’s that community is everything.
To learn more, please visit Biatch.com