Novéra Skincare Comes To New York

Novéra Skincare, the Canadian luxury skincare house founded by Zeeshan “Zee” Mohammed, will make its United States debut with a New York launch event at Emanuel New York on Thursday, June 25th, 2026. The event will introduce Novéra’s first collection of gemstone-infused, clinically driven face mists to the American market.

Founded in 2025, Novéra began with a personal moment at home. Mohammed was searching for a gentler, more enjoyable skincare ritual after watching his young daughter, who has eczema, struggle with the daily routine of creams and topical products. From that experience came a simple question: why should hydration feel like a chore?

Rather than create another traditional moisturizer, Mohammed reimagined the face mist as the center of a daily skincare ritual. Novéra’s debut Gemstone Infusion™ Face Mist collection pairs gemstone-treated water with clinically studied actives, including hyaluronic acid, niacinamide, sodium hyaluronate, and a stable form of vitamin C. The line includes Rose Quartz, Clear Quartz, and Amethyst, each designed to offer a refined approach to hydration, balance, and refreshment.

The collection reflects Novéra’s belief that gentle and effective skincare should not be a trade-off. Rose Quartz was created with a feminine sensibility, Clear Quartz was developed with men in mind, and Amethyst is a unisex, scent-free mist designed for sensitive and reactive skin. Each formula is vegan, cruelty-free, alcohol-free, Halal certified, and made in Canada. The brand also excludes more than 1,800 ingredients by name, positioning its mists as a clean, elevated, 10-second skincare ritual.

“Novéra did not begin in a boardroom. It began with my daughter,” said Mohammed. “I wanted to create something gentle enough for sensitive skin, beautiful enough to feel like luxury and effective enough to become part of a real daily routine.”

The New York launch will take place at Emanuel New York, located at 329 West 39th Street in Midtown Manhattan. Known as “the home of ultra niche,” the boutique offers a curated selection of niche fragrance, beauty, skincare, clothing, and accessories. Shaped by designer Victor dE Souza and beauty veteran Dustin Lujan, Emanuel New York brings together emerging and distinctive fragrance houses, fashion-forward retail, and a highly personal luxury shopping experience.

The boutique is also the exclusive New York City home of City Rhythm perfumes and has quickly become a destination for scent lovers, fashion clients, and guests seeking products outside the mainstream. For Novéra, Emanuel New York offers a fitting introduction to a luxury audience drawn to discovery, craftsmanship, and niche beauty.

With its U.S. debut, Novéra enters the American skincare conversation with a message rooted in care, science, and ritual. Born from Earth. Perfected by Science.

For more information, visit noveraskincare.com
and emanuelnewyork.com.

Photos: Novéra Skincare