Marina St Barth at 20

Marina St Barth is celebrating 20 years of defining resort wear with a polished mix of island glamour, effortless sophistication, and globally sourced style. Founded by Marina Cocher, the brand has grown into a destination for women who embrace sun-soaked elegance, bohemian refinement, and a wardrobe that feels both well traveled and timeless.

For two decades, Marina St Barth has offered a distinctive vision of resort dressing—one rooted in ease, elegance, and the enduring allure of life by the water. Now, as the luxury resort wear brand celebrates its 20th anniversary, founder Marina Cocher is marking the milestone with a celebration at the brand’s Palm Beach boutique later this month.

With locations in Palm Beach, Naples, and Southampton, Marina St Barth has become a destination for women seeking polished yet relaxed fashion that moves effortlessly from sunlit afternoons to coastal evenings. The brand’s appeal lies in its balance: bohemian, but refined; glamorous, but never overdone. Its collections channel the spirit of Saint Barthélemy while embracing a broader world of travel, leisure, and understated luxury.

The boutique’s curated mix of globally sourced designers, along with pieces from the Marina St Barth label, gives it a point of view that feels both personal and transportive. Each piece is selected with an eye toward versatility and quiet statement-making—clothing and accessories meant not only to be worn on vacation, but to evoke that sensibility wherever one happens to be. It is fashion designed for movement, sunlight, escape, and confidence.

What makes the brand especially resonant is the story behind it. In 2004, while vacationing in the Maldives, Cocher survived the devastating Indian Ocean tsunami, an experience that became a profound turning point in her life. In its aftermath, she chose to pursue her long-held dream of creating a boutique shaped by beauty, joy, and a sense of freedom. That deeply personal origin remains woven into the identity of Marina St Barth, even reflected in the palm tree logo that symbolizes resilience and renewal.

Over the years, Marina St Barth has grown from a dream into a recognizable lifestyle brand, one that invites women to dress with individuality and ease. Its aesthetic is not driven by trends so much as by atmosphere: breezy silhouettes, elevated separates, and accessories that suggest a life well traveled and well lived. The result is a wardrobe philosophy that feels aspirational without losing its wearability.

At 20 years, Marina St Barth is not simply celebrating longevity. It is celebrating a way of dressing—and living—that continues to resonate with women who appreciate timeless style with a touch of wanderlust.

Info: marina-stbarth.com Instagram: @marinastbarth